Everyone wins when design is inclusive.

Large photo of a 7 people of diverse ethnicities, each with various technology: smartphone, laptop, headphones, tablet... (Photo by Kelly Sikkema on Unsplash)
Photo by Deagreez, Getty Images

Providing inclusive user experiences requires rising above the status quo and respecting human diversity. When designers and engineers rely on their assumptions about people, designs reflect their stereotypes and biases.

Inclusive UX design aims to meet diverse needs and expectations by focusing on the design's impact on their experience and collaborating with the people the design serves.

25%

of internet users worldwide are age 45 or older.

Photo of a brown skin person with long dreadlocks sitting beside a large picture window, typing on a laptop. Their coffee mug and reading glasses are on the desk.
Photo by Christina, wocintechchat.com
15%

of people worldwide live with some form of disability.

Source: Worldbank.org, 2021
Five disabled people of color with canes, prosthetic legs, and a wheelchair sit on a rooftop deck, laughing and sharing stories. Greenery and city high-rises are visible in the background.

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46%

of 18 to 29-year olds, in the US, know someone who uses gender-neutral pronouns.

Five disabled people of color with canes, prosthetic legs, and a wheelchair sit on a rooftop deck, laughing and sharing stories. Greenery and city high-rises are visible in the background.
10%

of the world identifies on the LGBTQIA spectrum.

Photo of two fists together with the letters LGBTQIA+ on each finger in rainbow colors
65%

of consumers worldwide say they prefer brands that promote diversity and inclusion.

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