UX For The Win

Everyone wins when design
is inclusive.

Large photo of a 7 people of diverse ethnicities, each with various technology: smartphone, laptop, headphones, tablet... (Photo by Kelly Sikkema on Unsplash)

Photo by Deagreez, Getty Images

Providing inclusive user experiences requires rising above the status quo and respecting human diversity. When designers and engineers rely on their assumptions about people, designs reflect their stereotypes and biases.

Inclusive UX design aims to meet diverse needs and expectations by focusing on the design's impact on their experience and collaborating with the people the design serves.

22% of internet users worldwide are age 45 or older. Source: Statista, 2024
Photo of a brown skin person with long dreadlocks sitting beside a large window, typing on a laptop.

Photo by Christina, wocintechchat.com

16% of people worldwide live with some form of disability. Source: World Health Organization
Four disabled people of color with canes, prosthetic legs, and a wheelchair sit on a rooftop deck, laughing and sharing stories. Greenery and city high-rises are visible in the background.

Photo by Disabled And Here Project

Get tips on inclusive research and design and learn how to avoid the harms of design negligence.

UX For The Win Blog
46% of 18 to 29-year olds, in the US, know someone who uses gender-neutral pronouns. Source: Pew Center Research, 2021
Five people of that vary on the gender spectrum posing for a group selfie photo.

Photo by Gender Spectrum Collection

9% of the world identifies on the LGBTQIA spectrum. Source: LGBT+ Pride 2024 Global Survey
Photo of two fists together with the letters LGBTQIA+ on each finger in rainbow colors

Photo by Sharon Mccutcheon, Unsplash

65% of consumers worldwide say they prefer brands that promote diversity and inclusion. Source: Kantar Global MONITOR, 2021